Your brand voice should be consistent across your website and social accounts, i.e. For example, a business that sells hiking gear might be “adventurous,” “bold,” and “friendly.” Try writing down a few words that you think best describe what you offer. If you don’t already know what your brand voice is, think about the qualities and values you want your business to represent. It’s important to work out your brand voice early on as this will influence not only how you write your captions, but also what kinds of images and videos you share. ![]() #seeaustralia #tasmaniasnorthwest #tasmaniaparksĪ post shared by Discover Tasmania on at 10:53pm PDT It's a 1.4 million hectare reserve that boasts accessible scenic locations – like Cradle – and extremely isolated pockets where the wildness can only be imagined. □ ⛰ □ Thanks for tagging #discovertasmania, Jamie. Taking a moment on the shore of Dove Lake to soak up one of Tassie's most acclaimed natural landscapes with Cradle Mountain-Lake St Clair National Park is at the heart of the Tasmanian Wilderness World Heritage Area. It often helps to write a bunch in bulk when you’ve got the time and you’re in the right headspace. Rather than write a quick caption in 10 seconds, write and rewrite your captions. What I do recommend is taking your time when writing your captions. What works for your audience will take some experimentation. Should you be funny? Serious? Promote some aspect of your brand? Don’t have a caption at all? Length-wise, according to CoSchedule, captions perform best at 241 characters. While some businesses take advantage of all this space, others post very short captions. ![]() This gives you a lot of room to get creative with what you write. #madewellxsummerĪ post shared by Madewell on at 5:40am PDTĬaptions are limited to 2,200 characters and are truncated after the first three lines of text. we’re headed to rockaway this weekend to round out our instant summer tour with meet us there and get in on the fun-plus, check out our story for more cool stuff to do in the area, thanks to locals link in bio for tour details. Most importantly, show off your personality! Whether you run a yoga studio or an architecture firm, your captions give you the opportunity to tell your business’s unique story. Use your words to give your images context, and always include a CTA to inspire your followers to take some sort of action (more on this later). It’s important that in your captions you come across as authentic. You need to understand who they are, what they like, and what kinds of content resonates with them. How successful your captions are all comes down to your audience. There’s also no secret formula or template that works every time. How to write good Instagram captionsįirstly, let’s get one thing straight: you don’t need to be a literary genius to write good Instagram captions. ![]() Ultimately, good Instagram captions give you the words to tell your brand’s story, build relationships with your followers, and expand your audience. Basically, engagement sends a strong signal to Instagram that you’ve got quality content, your followers love it, and other users might want to see it too. The Instagram algorithm favors posts that get a lot of likes and comments. Why is it important to connect with your followers? Because it helps fuel engagement. If you want the Brooklyn Bridge to yourself, you need to get up at 4am and rug up for 1degree C □❄️□□ …and even then we still got a couple of peeps in the shot □ haha #brooklynbridge #newyork ab♥️xĪ post shared by Amanda Bisk on at 4:43am PDT
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